Standards for creating and maintaining property and project listings on EstateLoop.
Last updated: August 28, 2026
1. Purpose
This Listing Policy explains what EstateLoop expects from owners, agents, and builders who publish property or project listings. It supplements our Terms of Service and Safety & Verification page. Violations may result in listing action or account restrictions.
2. Authorization & Role Disclosure
List only properties or projects you own or are lawfully authorized to advertise
Accurately disclose your role (owner, agent, broker, builder) in your profile and listing context
Do not impersonate an owner, society, developer, or EstateLoop staff
Ensure you have authority to use photos, logos, and project names you display
Agents and builders are solely responsible for their licences, registrations, and compliance — EstateLoop does not verify every legal authorization beyond its stated review checks
3. Accuracy & Freshness
Provide truthful descriptions of property type, BHK, carpet/built-up area (where stated), amenities, and availability
State whether the listing is for sale, rent, lease, or another permitted category accurately
Update or remove listings promptly when a property is sold, rented, leased, or otherwise unavailable
Do not leave stale inventory online to collect leads for unrelated properties
Do not use bait-and-switch tactics (advertising one property to divert users to another)
4. Photos & Documents
Use recent photos that represent the actual property or project — not stock images unless clearly labelled as renders
Do not use heavily misleading edits, watermarks that obscure material defects, or photos of a different unit
Do not upload stolen photos or content you do not have rights to use
Do not upload fake, forged, or altered ownership or approval documents
Do not post duplicate listings for the same property across multiple accounts to game visibility
5. Pricing & Location
Display accurate asking price, rent, maintenance, and other material charges where known
Do not advertise fake discounts or "too good to be true" prices to lure users into scams
Pin or describe location honestly — do not misstate neighbourhood, building name, or proximity claims
Do not include fraudulent payment instructions, personal UPI IDs for advance fees outside agreed terms, or off-platform scam directions in listings or chat
6. RERA & Regulatory Disclosures
Where applicable under the Real Estate (Regulation and Development) Act, 2016 (RERA) and state rules, advertisers must include required registrations, disclaimers, and project disclosures in their listings or linked materials.
EstateLoop may request corrections where disclosures appear missing or misleading
EstateLoop does not guarantee that a listing complies with RERA — that responsibility rests with the advertiser
7. Prohibited Listings & Conduct
You must not publish listings or content that:
is fake, unauthorized, duplicate, or misleading
relates to illegal properties, unlawful short-term schemes, or prohibited services
facilitates advance-fee fraud, phishing, or identity theft
includes discriminatory housing advertisements where prohibited by applicable law
harasses, threatens, or targets individuals or protected groups
instructs users to bypass EstateLoop safety or payment controls for fraudulent gain
8. Review & Enforcement
EstateLoop may review listings manually or through automated signals. Enforcement may follow these steps:
Warning / request for correction — we may ask you to fix inaccurate information or provide clarification
Temporary hiding — a listing may be hidden from discovery while under review
Removal — a listing may be removed if it violates this Policy
Suspension — account features may be limited for repeated or serious violations
Permanent termination — accounts may be permanently terminated for serious, fraudulent, or repeated violations
We may skip earlier steps and act immediately where there is safety, fraud, legal, or regulatory risk. Listing removal does not automatically entitle you to refunds for paid boosts or plans — see our Refund Policy.
9. Reporting
Users can report suspicious listings or accounts in the app (where available) or by emailing support@estateloop.in with the listing link, screenshots, and a description of the concern. We review reports as promptly as practicable but cannot guarantee outcomes for every report.
Operator: EstateLoop is operated by its current owner/operator. EstateLoop is not yet incorporated as a private limited company. Once a legal entity is registered, its exact name, registered office, CIN, GSTIN, and other statutory details will be inserted consistently across all legal pages below.